We start by redefining the concept of 'DESIGN' as an INTERVENTION in the realm of 'SIGNS'.
We rewrite the word typographically to emphasize this SEMIOLOGICAL dimension of Design.
DESIGN = DE_SIGN.
The concept of 'TOTAL DESIGN' places the DESIGNER in an all-powerful position of AUTHOR; i.e. as generator of MEANINGS AND CONTENT; not just as a packager of information for a client, along specified lines.
The project will focus on setting up a new museum of traditional arts for Kerala, and will involve working simultaneously on several levels:
DISPLAY of the OBJECTS (SCENOGRAPHY), SIGNAGE, INFORMATION PANNELS/CAPTIONS, MEDIA ANIMATION/INTERPRETATION, PUBLICITY (POSTERS, CARDS, ETC.), CATALOGUE...
We then outline the specific CONTEXT: a privately funded museum, by an Antique dealer proud of his native Kerala and keen to promote Kerala CULTURE to local, national and international AUDIENCES.
Readings
Lok Nath Soni (ed.), An Appraisal of Anthropological Perspective in Ethnographic Museums of India, Anthropological Survey of India, Ministry of Culture, Kolkata, 2005.
(Collection of essays, by Indian authors, about problems associated with setting up ETHNOGRAPHIC MUSEUMS in India).
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